During which decade did breastfeeding rates reach their lowest point?

During the 1970s, breastfeeding rates reached their lowest point in many developed countries, particularly in the West. This decline was largely influenced by the widespread marketing of infant formula, which often presented formula feeding as a modern and convenient alternative to breastfeeding. As a result, many new mothers were encouraged to choose formula over breast milk, leading to a significant drop in breastfeeding rates.

In addition, societal changes during this decade, such as increased participation of women in the workforce and changing cultural attitudes toward motherhood and infant care, contributed to the decline. Public health campaigns during this time did not yet emphasize the benefits of breastfeeding or provide adequate support for women who did wish to breastfeed.

The combination of these factors during the 1970s led to a generational dip in breastfeeding practices, which prompted later efforts, including the Baby-Friendly Hospital Initiative, to promote and support breastfeeding as the preferred feeding method for infants. This context illustrates why the 1970s is recognized as a critical period regarding breastfeeding rates.