Why is it important to 'bring baby to breast, not breast to baby'?

The phrase "bring baby to breast, not breast to baby" emphasizes the importance of positioning in breastfeeding, which directly affects the latch. When the baby is brought to the breast, rather than the breast being offered to the baby, it encourages a more natural, comfortable, and effective attachment. A proper latch is crucial for effective feeding and can help the baby to latch on more deeply, maximizing milk transfer and minimizing discomfort for the mother.

A better latch helps prevent issues such as nipple pain and can lead to a more successful breastfeeding experience overall. This method allows the baby to take the breast in a way that exploits their natural instincts and reflexes, optimizing the position to facilitate breastfeeding. It's a fundamental principle in breastfeeding techniques taught in the context of the Baby-Friendly Hospital Initiative, supporting both the baby’s ability to feed adequately and the mother’s comfort during the process.